We The North
Leading up to the Toronto Raptors’ first playoff run in almost a decade, We The North captured an identity-shaping truth that redefined sports marketing. What started as a typical sports campaign turned into a nation-wide phenomenon, taking on a life of its own beyond basketball and into the fabric of the city of Toronto for generations to come.
Designed elements included brand applications, on-court apparel, fan merch, and more.
Designed elements included brand applications, on-court apparel, fan merch, and more.
Where: Sid Lee Toronto
When: 2014–Forever
Awards: 2014 CMA Silver
2014 Clio Sports Award
2015 Cassies Gold
2016 Cassies Gold
When: 2014–Forever
Awards: 2014 CMA Silver
2014 Clio Sports Award
2015 Cassies Gold
2016 Cassies Gold