A late-comer to the grocery delivery game, Sobeys needed to launch a brand with a strong presence and innovative products. To echo their future-forward, tech-based grocery delivery process, we created a graphic portal that symbolized their “just like that” method of getting fresh foods into the hands of consumers.

Voila captures the instant, magic-like quality of their services in a playful, friendly, recognizable visual identity package. I still smile every time I see one of those trucks drive down the street. How could you not?

Where:    Sid Lee Toronto
When:     2019