Be Olympic
For Canada’s run at the 2018 Winter Olympics in PyeongChang, we developed a campaign identity that drew on both our virtuous and victorious nature on the global stage. With an intense take on the traditional Canadian colour palette, dynamic oval graphics, and epic, otherworldly photography, the campaign brought an edge the tired perception of Canadians as “the nice ones”.
Designed elements included a core brand refresh, film, Olympic House architecture and graphics, social posts, and a custom, one-of-one reversible bomber jacket.
Designed elements included a core brand refresh, film, Olympic House architecture and graphics, social posts, and a custom, one-of-one reversible bomber jacket.
Where: Sid Lee Toronto
When: 2018
When: 2018
