Mad Love
An initiative spearheaded by Canada Basketball and MLSE, Mad Love is a love letter to the strength, determination, and tenacity of women in sports.
The design system used real letters from athletes to their younger selves to highlighting the joys, failures, ups and downs of their careers as professional basketball players, and encouraging people to show the mad love and support for who play for something bigger.
The design system used real letters from athletes to their younger selves to highlighting the joys, failures, ups and downs of their careers as professional basketball players, and encouraging people to show the mad love and support for who play for something bigger.
Where: Sid Lee Toronto
When: International Women’s Day,
2021
When: International Women’s Day,
2021
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